We are a young startup from Hamburg with a clear mission: more meaning, less senseless consumption.

Early childhood development should be supported in a playful, understandable, and scientifically sound way – with real added value instead of unnecessary products. That's why we develop smart tools that truly support you as parents – thoughtful, inspiring, and sustainably meaningful.

Our free app guides you through your child's development – ​​with the right knowledge and activities for each of our tools. Have you discovered a product that excites you? Let us know and activate "Notify me when available" !